Doing business means getting noticed by Google. The more information Google knows about you, the more traffic gets driven to your page. This benefit doesn’t just extend to search traffic – Google Maps will direct foot traffic to your business as well.
Here’s the only twist: You can’t tell Google this information yourself – because Google doesn’t trust you.
Don’t take it personally. If everyone were allowed to tell Google information about their businesses, then the search engine would quickly become clogged with exaggerations. When it comes to adding information to the map, accuracy is paramount. Certain individuals – who have a history of adding high-quality information to Google – are trusted more than others. Their input gives the search engine the data it needs to send customers your way.
Barry Carroll has four titles from Google:
- Google Street View Trusted Photographer
- Google Trusted Verifier
- Level 9 Google Local Guide
- Google Official City Partner
He can create spectacular content for your storefront – such as 360° videos of your premises – and then add them to Google. This content will attach directly to your listing in Google Maps and search results, helping to attract customers. With these and other tweaks added via our Google Builder Strategic Initiative, we’ve helped businesses add millions of dollars in revenue.